{"id":19,"date":"2026-03-03T20:46:34","date_gmt":"2026-03-03T11:46:34","guid":{"rendered":"https:\/\/zestcompany.co.kr\/blog\/e-e-a-t%eb%9e%80-%ea%b5%ac%ea%b8%80%ea%b3%bc-ai%ea%b0%80-%ec%8b%a0%eb%a2%b0%ed%95%98%eb%8a%94-%ec%bd%98%ed%85%90%ec%b8%a0%ec%9d%98-4%ea%b0%80%ec%a7%80-%ec%a1%b0%ea%b1%b4\/"},"modified":"2026-03-09T09:56:47","modified_gmt":"2026-03-09T00:56:47","slug":"e-e-a-t%eb%9e%80-%ea%b5%ac%ea%b8%80%ea%b3%bc-ai%ea%b0%80-%ec%8b%a0%eb%a2%b0%ed%95%98%eb%8a%94-%ec%bd%98%ed%85%90%ec%b8%a0%ec%9d%98-4%ea%b0%80%ec%a7%80-%ec%a1%b0%ea%b1%b4","status":"publish","type":"post","link":"https:\/\/zestcompany.co.kr\/blog\/e-e-a-t%eb%9e%80-%ea%b5%ac%ea%b8%80%ea%b3%bc-ai%ea%b0%80-%ec%8b%a0%eb%a2%b0%ed%95%98%eb%8a%94-%ec%bd%98%ed%85%90%ec%b8%a0%ec%9d%98-4%ea%b0%80%ec%a7%80-%ec%a1%b0%ea%b1%b4\/","title":{"rendered":"E-E-A-T\ub780? \uad6c\uae00\uacfc AI\uac00 \uc2e0\ub8b0\ud558\ub294 \ucf58\ud150\uce20\uc758 4\uac00\uc9c0 \uc870\uac74"},"content":{"rendered":"<h2>E-E-A-T\uac00 \uc65c \uc911\uc694\ud55c\uac00?<\/h2>\n<p>E-E-A-T\ub294 \uad6c\uae00\uc774 \ucf58\ud150\uce20 \ud488\uc9c8\uc744 \ud3c9\uac00\ud558\ub294 \ud575\uc2ec \uae30\uc900\uc774\uba70, AI \uac80\uc0c9\uc5d4\uc9c4\uc774 \uc5b4\ub5a4 \ucd9c\ucc98\ub97c \uc778\uc6a9\ud560\uc9c0 \uacb0\uc815\ud558\ub294 \ub370\ub3c4 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>Experience (\uacbd\ud5d8)<\/strong> \u2014 \uc2e4\uc81c \uccb4\ud5d8\uc774\ub098 \uacbd\ud5d8\uc5d0 \uae30\ubc18\ud55c \ucf58\ud150\uce20\uc778\uac00?<\/li>\n<li><strong>Expertise (\uc804\ubb38\uc131)<\/strong> \u2014 \ud574\ub2f9 \ubd84\uc57c\uc758 \uc804\ubb38 \uc9c0\uc2dd\uc744 \uac16\ucd98 \uc800\uc790\uac00 \uc791\uc131\ud588\ub294\uac00?<\/li>\n<li><strong>Authoritativeness (\uad8c\uc704\uc131)<\/strong> \u2014 \ud574\ub2f9 \uc8fc\uc81c\uc5d0\uc11c \uc778\uc815\ubc1b\ub294 \ucd9c\ucc98\uc778\uac00?<\/li>\n<li><strong>Trustworthiness (\uc2e0\ub8b0\uc131)<\/strong> \u2014 \uc815\ud655\ud558\uace0 \ud22c\uba85\ud558\uba70 \uc548\uc804\ud55c \uc815\ubcf4\uc778\uac00?<\/li>\n<\/ul>\n<h2>E-E-A-T\uc640 GEO\uc758 \uad00\uacc4<\/h2>\n<p>ChatGPT, Gemini, \ud37c\ud50c\ub809\uc2dc\ud2f0 \uac19\uc740 AI \uac80\uc0c9\uc5d4\uc9c4\uc740 \ub2f5\ubcc0\uc744 \uc0dd\uc131\ud560 \ub54c <strong>\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ucd9c\ucc98\ub97c \uc6b0\uc120 \uc778\uc6a9<\/strong>\ud569\ub2c8\ub2e4. E-E-A-T\uac00 \ub192\uc740 \ucf58\ud150\uce20\ub294:<\/p>\n<ul>\n<li>AI\uac00 \ub2f5\ubcc0 \uc0dd\uc131 \uc2dc <strong>\ucd9c\ucc98\ub85c \uc778\uc6a9\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc74c<\/strong><\/li>\n<li>\uad6c\uae00 \uac80\uc0c9 \uc21c\uc704\uc5d0\uc11c \uc720\ub9ac \u2192 <strong>Bing \uc778\ub371\uc2f1 \u2192 ChatGPT \uc778\uc6a9<\/strong>\uc73c\ub85c \uc5f0\uacb0<\/li>\n<li>\ud37c\ud50c\ub809\uc2dc\ud2f0\uc758 \ucd9c\ucc98 \ud45c\uc2dc\uc5d0\uc11c <strong>\uc0c1\uc704 \ub9c1\ud06c\ub85c \ub178\ucd9c<\/strong><\/li>\n<\/ul>\n<h2>GEO\ub97c \uc704\ud55c E-E-A-T \uc2e4\uc804 \uc801\uc6a9\ubc95<\/h2>\n<h3>1. Experience \u2014 \uc2e4\uc81c \uacbd\ud5d8 \ub179\uc774\uae30<\/h3>\n<ul>\n<li>&#8220;~\ub77c\uace0 \ud569\ub2c8\ub2e4&#8221; \ub300\uc2e0 <strong>&#8220;\uc9c1\uc811 \ud14c\uc2a4\ud2b8\ud574 \ubcf8 \uacb0\uacfc&#8221;<\/strong> \ud615\ud0dc\uc758 \uc11c\uc220<\/li>\n<li>\uc2e4\uc81c \ub370\uc774\ud130, \uc2a4\ud06c\ub9b0\uc0f7, \uc0ac\ub840 \ud3ec\ud568<\/li>\n<li>\uc81c\ud488 \ub9ac\ubdf0\ub77c\uba74 \uc2e4\uc0ac\uc6a9 \ud6c4\uae30\uc640 \uad6c\uccb4\uc801 \uc218\uce58<\/li>\n<\/ul>\n<h3>2. Expertise \u2014 \uc804\ubb38\uc131 \ub4dc\ub7ec\ub0b4\uae30<\/h3>\n<ul>\n<li><strong>\uc800\uc790 \ud504\ub85c\ud544<\/strong>\uc5d0 \uc790\uaca9, \uacbd\ub825, \uc804\ubb38 \ubd84\uc57c \uba85\uc2dc<\/li>\n<li>\uc804\ubb38 \uc6a9\uc5b4\uc758 \uc815\ud655\ud55c \uc0ac\uc6a9 + \uc77c\ubc18 \ub3c5\uc790\ub97c \uc704\ud55c \uc124\uba85<\/li>\n<li>\ub17c\ubb38, \uac00\uc774\ub4dc\ub77c\uc778 \ub4f1 <strong>1\ucc28 \ucd9c\ucc98 \uc778\uc6a9<\/strong><\/li>\n<\/ul>\n<h3>3. Authoritativeness \u2014 \uad8c\uc704 \uad6c\ucd95<\/h3>\n<ul>\n<li><strong>\ubc31\ub9c1\ud06c<\/strong> \u2014 \uad8c\uc704 \uc788\ub294 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc778\uc6a9\ub418\ub294 \uad6c\uc870 \ub9cc\ub4e4\uae30<\/li>\n<li><strong>\ube0c\ub79c\ub4dc \uba58\uc158<\/strong> \u2014 \ub2e4\ub978 \ub9e4\uccb4\uc5d0\uc11c \uc5b8\uae09\ub418\ub294 \ube48\ub3c4 \ub192\uc774\uae30<\/li>\n<li><strong>Schema \ub9c8\ud06c\uc5c5<\/strong> \u2014 Organization, Author, Article \ub4f1 \uad6c\uc870\ud654 \ub370\uc774\ud130 \uc801\uc6a9<\/li>\n<\/ul>\n<h3>4. Trustworthiness \u2014 \uc2e0\ub8b0 \ud655\ubcf4<\/h3>\n<ul>\n<li><strong>HTTPS<\/strong> \uc801\uc6a9 (\uae30\ubcf8)<\/li>\n<li><strong>\uc758\ud559\uc801 \uba74\ucc45 \uc870\ud56d<\/strong> \u2014 \uac74\uac15 \uad00\ub828 \ucf58\ud150\uce20\uc5d0 \ud544\uc218<\/li>\n<li><strong>\ucd5c\uc2e0 \ub0a0\uc9dc \ud45c\uae30<\/strong> \u2014 \uc624\ub798\ub41c \uc815\ubcf4\ub97c \uc815\uae30\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8<\/li>\n<li><strong>\ud22c\uba85\ud55c \ud68c\uc0ac \uc815\ubcf4<\/strong> \u2014 \uc5f0\ub77d\ucc98, \uc8fc\uc18c, \uc0ac\uc5c5\uc790 \uc815\ubcf4 \uacf5\uac1c<\/li>\n<\/ul>\n<h2>E-E-A-T \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/h2>\n<table>\n<thead>\n<tr>\n<th>\ud56d\ubaa9<\/th>\n<th>\uccb4\ud06c \ud3ec\uc778\ud2b8<\/th>\n<th>GEO \uc601\ud5a5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\uc800\uc790 \ud45c\uc2dc<\/td>\n<td>\uc774\ub984, \uc790\uaca9, \ud504\ub85c\ud544 \ub9c1\ud06c<\/td>\n<td>AI\uac00 \ucd9c\ucc98 \uc2e0\ub8b0\ub3c4 \ud310\ub2e8 \uc2dc \ucc38\uc870<\/td>\n<\/tr>\n<tr>\n<td>\ucd9c\ucc98 \uc778\uc6a9<\/td>\n<td>\ub17c\ubb38, \uacf5\uc2dd \uac00\uc774\ub4dc\ub77c\uc778 \ub9c1\ud06c<\/td>\n<td>\uc778\uc6a9 \uac00\ub2a5\uc131 \uc0c1\uc2b9<\/td>\n<\/tr>\n<tr>\n<td>\ucd5c\uc2e0\uc131<\/td>\n<td>\ubc1c\ud589\uc77c, \uc218\uc815\uc77c \ud45c\uc2dc<\/td>\n<td>AI\ub294 \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc120\ud638<\/td>\n<\/tr>\n<tr>\n<td>\uad6c\uc870\ud654 \ub370\uc774\ud130<\/td>\n<td>Schema.org \ub9c8\ud06c\uc5c5 \uc801\uc6a9<\/td>\n<td>AI \ud06c\ub864\ub7ec \uc774\ud574\ub3c4 \ud5a5\uc0c1<\/td>\n<\/tr>\n<tr>\n<td>\uc0ac\uc6a9\uc790 \uacbd\ud5d8<\/td>\n<td>\ubaa8\ubc14\uc77c \ucd5c\uc801\ud654, \ube60\ub978 \ub85c\ub529<\/td>\n<td>\uac04\uc811\uc801 \uc2e0\ub8b0\ub3c4 \ud5a5\uc0c1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\uacb0\ub860<\/h2>\n<p>GEO\ub294 \ub2e8\uc21c\ud788 &#8220;AI\uc5d0 \ub9de\uac8c \uae00\uc744 \uc4f0\ub294 \uac83&#8221;\uc774 \uc544\ub2d9\ub2c8\ub2e4. <strong>E-E-A-T\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad6c\ucd95\ud558\ub294 \uac83\uc774 GEO\uc758 \ubcf8\uc9c8<\/strong>\uc785\ub2c8\ub2e4. \uacbd\ud5d8 \uc788\ub294 \uc804\ubb38\uac00\uac00, \uad8c\uc704 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc5d0\uc11c, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \ub54c \u2014 AI\ub294 \uadf8 \ucf58\ud150\uce20\ub97c \uc778\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-E-A-T\uac00 \uc65c \uc911\uc694\ud55c\uac00? E-E-A-T\ub294 \uad6c\uae00\uc774 \ucf58\ud150\uce20 \ud488\uc9c8\uc744 \ud3c9\uac00\ud558\ub294 \ud575\uc2ec \uae30\uc900\uc774\uba70, AI \uac80\uc0c9\uc5d4\uc9c4\uc774 \uc5b4\ub5a4 \ucd9c\ucc98\ub97c \uc778\uc6a9\ud560\uc9c0 \uacb0\uc815\ud558\ub294 \ub370\ub3c4 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":42,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[109],"tags":[],"class_list":["post-19","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-E-A-T\ub780? \uad6c\uae00\uacfc AI\uac00 \uc2e0\ub8b0\ud558\ub294 \ucf58\ud150\uce20\uc758 4\uac00\uc9c0 \uc870\uac74 - ZESTCOMPANY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zestcompany.co.kr\/blog\/e-e-a-t\ub780-\uad6c\uae00\uacfc-ai\uac00-\uc2e0\ub8b0\ud558\ub294-\ucf58\ud150\uce20\uc758-4\uac00\uc9c0-\uc870\uac74\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-E-A-T\ub780? \uad6c\uae00\uacfc AI\uac00 \uc2e0\ub8b0\ud558\ub294 \ucf58\ud150\uce20\uc758 4\uac00\uc9c0 \uc870\uac74 - ZESTCOMPANY\" \/>\n<meta property=\"og:description\" content=\"E-E-A-T\uac00 \uc65c \uc911\uc694\ud55c\uac00? 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